uman helped our BDR team double their meeting bookings while spending 50% less time on research and outreach prep.

The challenge

A large and hard-to-master portfolio

The large breadth of products and solutions made it difficult for sales teams to confidently position the right offerings to the right clients.

Slow preparation and unreliable content

Sales reps spent too much time preparing meetings, while outdated documentation reduced trust in sales materials. Both leading to inefficiency.

Long ramp-up for new hires

New sales team members needed significant time to get up to speed learning all the offerings and inner working. This limited their ability to act as trusted advisors from the start.

The solution: uman

Proximus implemented uman as a single, trusted sales platform, starting from a clean content setup to ensure quality and accuracy.

With uman, sales teams can now:

• Prepare customer meetings 30 to 60 minutes faster per visit
• Access the right, up-to-date content selected specifically for AI use
• Anticipate customer needs using relevant insights and recent information
• Propose solutions that better match customer challenges
• Support new sales hires with the right knowledge from day one

Sales, enablement, and leadership now work from the same reliable foundation.

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Why it matters

Today, Proximus sales teams spend less time preparing and more time engaging customers. They enter conversations better informed, more confident, and better equipped to recommend the right solutions. New salespeople get up to speed faster and experienced reps become more and more effective. With uman, Proximus has built a future-ready way of selling that supports growth, consistency, and collaboration across the organization.