We raised 1,9 million euros - this is what's next!

We have some great news to share! We raised 1.9 million euros to secure our international growth. The funding round is led by Holland Capital, together with existing investors imec and Seeder Fund.

We built our sales AI agent uman, to help B2B sales that operate with a broad and complex range of products and services. We know that customers’ expectations are sky-high, sales departments are facing shrinking budgets and on top of that often struggle to master that complex portfolio, resulting in lost opportunities. 

We’ve designed uman to be different. It’s the first AI agent specifically built for complex B2B sales. Thanks to smart data governance and generative AI, uman can offer relevant sales content and insights at the right times. This way, sales teams are able to meet up with clients with personalised pitches and offers, without having to do all that research and preparation manually. This results in higher conversion rates, increased efficiency and more cross-sell opportunities. 

Next steps

Today, several Western European leaders in IT, consultancy and telecoms are already using uman, including Proximus, msg global and the Belgian media conglomerate DPG Media, proving it works. With this investment, we want to secure our international growth. Our focus for now remains Europe, but we definitely have the ambition to conquer the US as well.

Next to that, we’ll also be focusing on product development. We have many new features planned on our roadmap, that will make uman even more performant, and plan on working on adding more integrations with different tools. 

We are in the process of completely changing the way sales teams work by helping them every day to do more of what they really add value to: building relationships with their customers. This was our mission from day one, and it will remain that way. 

Read more in these publications by De Tijd, Datanews and EU Startups.

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