Today’s market is tough for B2B sales organizations.
Tight budgets, growing competition and slowing demand are pushing you out of our comfort zone, towards more proactive and efficient ways to grow.
Researching prospects, looking for warm intro angles, creating personalized value propositions and pitch decks for multiple stakeholders. Those assets used to delight your prospects, but are now essential to stand out and earn trust.
Your offerings and cases are scattered in multiple Sharepoint or Drive folders. You spend hours searching for information and trying to keep materials up-to-date. It’s either that, or work with off-brand and incomplete info. Sales, marketing and experts teams are siloed and drowning in complexity.
You feel like your sales team isn’t spending enough time on interacting with your customer. That's because they’re wasting their time on manual sales prep and admin.
But actually, the problem is way worse. Meet The Hidden Cost of Sales
- New client acquisition is unscalable and depending on a couple of individuals - your sales team can’t identify trigger opportunities at new accounts
- You’re missing out on cross-sell opportunities because your sales team lacks the portfolio knowledge - struggling to position new offerings and selling end-to-end solutions
- New reps take ages before they can position your entire portfolio - how many are failing to even ramp up?
- Sales is asking your marketing team for one-off content pieces all the time - they’re losing focus and aren’t making any real impact
- Experts are constantly helping sales out, creating pitches and joining meetings - how many billable hours are flushed down the drain?
The traditional ways of enabling our sales team with the relevant knowledge, preparation and content have failed
- CRMs give control to sales leadership, but they’re not helping sales to sell better.
- Training and knowledge sharing creates initial awareness, but they are reactive and over 90% of knowledge is lost in the first two weeks.
- Sales content libraries quickly become unmaintainable and turn into a content chaos.
The new wave of AI powered technologies is not delivering on its promise.
- AI powered data providers focus on specific external data use cases but lack the knowledge of your internal offerings and cases. They are hard to integrate in existing workflows, forcing your team to context switch, leading to low adoption.
- Initial experiments with Copilots and ChatGPT look cool. But for complex B2B sales organizations, there’s a big data quality issue. Garbage in equals garbage out. Feeding these systems with unvalidated offerings and case information is a recipe for disaster. On top of that you need deep prompting skills to get to decent outputs.
We’ve designed uman to be different. It’s the first AI agent specifically built for complex B2B sales.
Based on our years of AI and complex B2B GTM experience, uman focuses on:
- Clean data: uman has built-in portfolio governance to keep your offerings and cases data clean and up-to-date
- One integrated solution: uman combines internal and external data sources into one context, integrated with your existing tools and systems
- Consistent and on-brand with one click: uman follows your marketing templates and sales playbooks, scales your sales process & sales methods without the need for prompting skills.
Uman delivers the perfect sales content and preparation for every client touchpoint in one click. 100% personalized, based on CRM notes and external data sources. Using your complete offering and case information for end-to-end solutions. Always consistent with your brand and sales process.
From account research reports, intent signals outbound emails, stakeholder maps, qualification questions to personalized pitch decks, business cases and RFP answers, uman can generate any type of sales content in seconds.
So your whole GTM team can finally focus again on what matters most.
Charles Boutens, founding CEO of uman
