Sales Leader Piet Saegeman about neuroscience in sales | The Future of Sales Leadership Podcast

In The Future of Sales Leadership Podcast, we talk about the challenges of Sales Leaders and how other seasoned Sales Leaders prepare for them.

In this week's episode, we welcome Piet Saegeman, who kickstarted his sales and marketing career at several innovative companies, such as Apple, Showpad and CHILI Publish. Now he specializes in strategic messaging. He’s helped over 100 CEOs, marketeers and sales leaders with finding the right story, in order to grow their business. He’s fascinated by the human brain and is a strong advocate for neuroscience.

In this episode, we talk about his fascination with the human brain and neuroscience, what makes a good sales leader and why a lot of sales tools aren't going to help you sell better.

Discover the whole episode now: