Sales Leader Nico Ivens (JDI) about setting the right KPIs and kickstarting your cross-sell game | The Future of Sales Leadership Podcast

In The Future of Sales Leadership Podcast, we talk about the challenges of Sales Leaders and how other seasoned Sales Leaders prepare for them.

In this week's episode, we welcome Nico Ivens. After spending over a decade working in several sales positions at ICT service provider Telindus, later acquired by Proximus, Nico noticed a successful sales strategy is built beyond the sales teams. That’s why today, he firmly believes a customer-oriented spirit should be embedded throughout the whole organization. He even wrote a book about this new way of doing business, called ‘Sales 4.0’. Since 2011, Nico has been coaching sales teams with his company JDI.

Together, we talk about why sales teams should have marketing KPIs and vice versa, why selling is more complex today and how tools actually should be embedded within your organization.

Discover the whole episode now: