Customer Collective streamlined and scaled their Go To Market through acquisitions, organizing their knowledge management with uman.
Customer Collective is a group of consulting and marketing experts helping clients achieve full customer ownership. It currently consists of five entities: The House of Marketing, Upthrust, Grava, Dignify, Fightclub and addData.
Customer Collective has enjoyed rapid growth through acquisitions, now boasting more than 300 employees across four countries. This growth has led to a disconnect between the different companies operating under the Customer Collective banner. Each entity has its own way of working, tooling, and level of knowledge-sharing.
Finding information was becoming a major bottleneck for efficient growth - sales cycles were taking too long, senior personnel were becoming overwhelmed, and the onboarding of new employees was inefficient. Internal tools were not allowing for the discovery and sharing of essential information.
Customer Collective required an intelligent search layer. One that wasn't “yet another tool,” and allowed each company to keep working in the same way. This intelligent search layer had to be able to solve different business-critical search use cases, allowing individuals to search by client, project, deliverable, sector, industry, topic, or expertise. In short, what Customer Collective needed was uman.
Uman connected with Customer Collective’s internal tools - SharePoint, MS Teams, and Salesforce CRM - and offered an intelligent search layer to revamp these existing tools and information systems. We started with a small proof of concept, connected with Customer Collective’s toolset, and showed that our solution was more relevant for solving search use cases.
By partnering with uman, Customer Collective was able to achieve a scalable knowledge-sharing culture across the entire organization. Every consultant and salesperson suddenly had full visibility.
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